Title:
PALU MAYOR'S PUBLIC COMMUNICATION THROUGH INSTAGRAM SOCIAL MEDIA ACCOUNT @HADIANTORASYID

Authors:
Rahmawati Hi. Nawir , Achmad Herman and Stepanus Bo’do, Indonesia

Abstract:
This research aims to examine and explain theoretically the response of social media content and the form of public communication of the mayor of Palu through Instagram's social media @hadiantorasyid. The research method uses descriptive qualitative. The results of this study indicate that the public communication of the Mayor of Palu through the @hadiantorasyid account looks responsive in responding to interactive complaints, suggestions, and criticisms that enter, especially in the Comments and Live Instagram features. Having thousands of account followers, of course, all the activities of the Palu City government led by Hadianto Rasyid are more transparent to the criticisms and suggestions submitted by the public.